As a business owner, if I am given the choice between hiring a new person in the marketing department or upgrading the existing computer system, I would choose upgrading the existing computer system.. Although each choice requires the same amount of investment, hiring a new person in the marketing department would result in recurring costs such as the person's salary, in addition to the initial investment. The upgrade of the computer system would be a one-time investment and the chances of recurring costs are minimal. It is also possible that the new person who is hired might leave the company after a short period of employment. In such a case, the investments made to induct the new person into the marketing department would not be fruitful to the business, as it would be a short-term investment. Upgrading the computer system also helps in better automation of processes. Other factors that determine whether the investment would be used for additional capital or labor are the nature of the market, the strength of the department and the needs of the business.
As a business owner, if I am given the choice between hiring a new person in the marketing depa