Why are marketing channels and intermediaries necessary? - 68677

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  • Posted on: Tue 08 Jul, 2014
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Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?

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Why are marketing channels and intermediaries necessary?

Marketing channels allow the business to expand and reach new markets and to new customers. Marketing channels are necessary to allow businesses access to worldwide distribution of goods and services. Distribution channels and intermediaries help businesses to increase sales through relationships with channels. T

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