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Which of the following statements regarding marketing’s influence on values is FALSE?
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  • Posted on: Fri 22 Jun, 2012
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Request Description

Which of the following statements regarding marketing’s influence on values is FALSE?

a.Many companies refuse to use ads that would be offensive to their target customers.

b.Marketing never elevates the wrong values.

c.Many companies work hard to determine their customers’ beliefs and values.

d. Marketing tends to reflect social values in the short run. 

e.Marketing tends to reinforce and enhance social values in the long run.

 
Solution Description

Which of the following statements regarding marketing’s influence on values is FALSE?

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