Which of the following is one of the four Ps of the marketing mix? - 96526

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Question 1 Which of the following is one of the four Ps of the marketing mix? Process Physical evidence People Promotion Planning 5 points QUESTION 2 Which of the following is true about transaction cost economics? It is a theory that contends that an organization can, at least in part, create an environment for itself that is beneficial to the organization. It is a theory that contends that organizations are very limited in their ability to adapt to the conditions around them. It is a theory that examines the extent to which firms copy each other's strategies. It is a theory that centers on whether it is cheaper for a firm to make or to buy the products that it needs. It is a theory that contends that the possession of strategic resources can provide an organization with competitive advantages over its rivals. 5 points QUESTION 3 A value chain differs from a supply chain in that a value chain: is a system of people, activities, information, and resources involved in creating a product and moving it to the customer. charts the path by which products and services are created and eventually sold to customers. is a broader concept than a supply chain. concept is fixated on how fast products can be made available to consumers. creation requires the components of agility, adaptability, and alignment. 5 points QUESTION 4 _____ provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays. Patents Copyrights Trademarks Trade secrets Inventor rights 5 points QUESTION 5 Which of the following is a primary activity that value chains include? Procurement Firm infrastructure Service Technology Human resource management 5 points QUESTION 6 A resource is _____ to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats. rare difficult to imitate non-substitutable executable valuable 5 points QUESTION 7 Which of the following is an example of a patent? Richard James's Slinky McDonald's golden arches The Nike swoosh The formulation of Coca-Cola Original artistic creations, like books 5 points QUESTION 8 To earn a(n) _____ from the U.S. Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful. copyright trademark trade secret patent inventor right 5 points QUESTION 9 Which of the following theories for explaining a firm's competitiveness contends that organizations are very limited in their ability to adapt to the conditions around them? Resource-based theory Enactment Transaction cost economics Environmental determinism Institutional theory 5 points QUESTION 10 Trademarks: are phrases, pictures, names, or symbols used to identify a particular organization. provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays. are legal decrees that protect inventions from direct imitation for a limited period of time. refer to formulas, practices, and designs that are central to a firm's business and that remain unknown to competitors. provide exclusive rights to the creators of formulas, practices, and designs and allow them to keep those a secret. 5 points QUESTION 11 Which of the following is least likely to meet the criteria for strategic resources? A firm's raw material inventory A firm's organizational culture A firm's reputation A firm's intellectual properties A firm's employees' skills 5 points QUESTION 12 According to the resource-based theory, _____ of an asset is one of the four qualities that makes it a strategic resource for a business. availability dynamism rarity tangibility competitiveness 5 points QUESTION 13 Which of the following refer to formulas, practices, and designs that are central to a firm's business and that remain unknown to competitors? Patents Copyrights Trademarks Trade secrets Inventor rights 5 points QUESTION 14 Which of the following is one of the four components required for creating best value supply chains? Strategic value chain management Adaptability Technology Diversification Operations 5 points QUESTION 15 It would be simply too costly for an airline to pursue a backward integration strategy and enter the airplane manufacturing business. Which of the following theories for explaining a firm's competitiveness is most likely to give executives such insights? Resource-based theory Enactment Transaction cost economics Environmental determinism Institutional theory 5 points QUESTION 16 A firm that enjoys a(n) _____ capability is one that is skilled at continually updating its array of capabilities in order to keep pace with changes in its environment. competitive distinctive strategic dynamic evolving 5 points QUESTION 17 Which of the following is true about institutional theory? It is a theory that contends that an organization can, at least in part, create an environment for itself that is beneficial to the organization. It is a theory that contends that organizations are very limited in their ability to adapt to the conditions around them. It is a theory that examines the extent to which firms copy each other's strategies. It is a theory that centers on whether it is cheaper for a firm to make or to buy the products that it needs. It is a theory that contends that the possession of strategic resources can provide an organization with competitive advantages over its rivals. 5 points QUESTION 18 _____ is one of the five support activities that value chains include. Inbound logistics Technology Operations Service Marketing and sales 5 points QUESTION 19 The formulation of Coca-Cola is an example of a(n) _____. copyright trademark trade secret patent inventor right 5 points QUESTION 20 _____ is one of the five primary activities that value chains include. Procurement Firm infrastructure Technology Human resource management Inbound logistics 5 points
Solution Description

Question 1

Which of the following is one of the four Ps of the marketing mix?
Process
Physical evidence
People
Promotion
Planning
5 points
QUESTION 2
Which of the following is true about transaction cost economics?
It is a theory that contends that an organization can, at least in part, create an environment for itself that is beneficial to the organization.
It is a theory that contends that organizations are very limited in their ability to adapt to the conditions around them.
It is a theory that examines the extent to which firms copy each other's strategies.
It is a theory that centers on whether it is cheaper for a firm to make or to buy the products that it needs.
It is a theory that contends that the possession of strategic resources can provide an organization with competitive advantages over its rivals.
5 points
QUESTION 3
A value chain differs from a supply chain in that a value chain:
is a system of people, activities, information, and resources involved in creating a product and moving it to the customer.
charts the path by which products and services are created and eventually sold to customers.
is a broader concept than a supply chain.
concept is fixated on how fast products can be made available to consumers.