When evaluating macro-marketing: - 3059

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 When evaluating macro-marketing: 

A. one must determine how efficiently the society's resources are used.

B. the evaluation is necessarily subjective.

C. one must consider each individual firm's role in the marketing system.

D. one must consider the society’s role in the marketing system.

E. the best approach is to consider the profit generated by individual firms within the overall system.

Solution Description

When evaluating macro-marketing: