When doing "positioning," a marketing manager should - 11704

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When doing "positioning," a marketing manager should:

A.  exclusively use focus groups.

B.  avoid targeting strategies.

C.  rely on how customers think about proposed and/or existing brands in a market.

D.  focus on specific product features of all generic competitors.

E.  plan physical product changes rather than image changes.

 
Solution Description

When doing "positioning," a marketing manager should: