When doing "positioning," a marketing manager should: - 2815

Solution Posted by
UoPExpert

UoPExpert

Rating : (2)F
Solution Detail
Price: $1.30
  • From: ,
  • Posted on: Wed 21 Mar, 2012
  • Request id: None
  • Purchased: 0 time(s)
  • Average Rating: No rating
Request Description

When doing "positioning," a marketing manager should:

A.  exclusively use focus groups.

B.  avoid targeting strategies.

C.  rely on how customers think about proposed and/or existing brands in a market.

D.  focus on specific product features of all generic competitors.

E.  plan physical product changes rather than image changes.

Solution Description

When doing "positioning," a marketing manager should: