American Intercontinental University
Unit 3 Individual Project
MKTG 205 – Principles of Marketing
This paper provides the overview of the distribution channels like Channel Levels and Channel Organizations. It explains the Channel Levels like Direct and Indirect, and then Channel Organizations like Vertical, Conventional, Multichannel and Horizontal Marketing System. It also, discussed the target market’s requirements at SCG (Security Consultants Group, Inc.). There is description of how lot of channel member, company requirements & why they require these.
Security Consultants Group, Inc. Company
Security Consultants Group, Inc. Company is a security firm. The SCG is the leading securities service company in prime governmental sector in United States. Acquisition is in the line with specialization strategy of Securitas Group to acquire the high quali