Unit 3 Individual Project MKTG 205 – Principles of Marketing - 91968

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American Intercontinental University

Unit 3 Individual Project

MKTG 205 – Principles of Marketing

 

 

 

 

 

 

 

 

 

 

 

 

Abstract

This paper provides the overview of the distribution channels like Channel Levels and Channel Organizations. It explains the Channel Levels like Direct and Indirect, and then Channel Organizations like Vertical, Conventional, Multichannel and Horizontal Marketing System. It also, discussed the target market’s requirements at SCG (Security Consultants Group, Inc.). There is description of how lot of channel member, company requirements & why they require these.

 

 

 

 

 

 

 

 

 

 

 

 

Security Consultants Group, Inc. Company

Introduction

Security Consultants Group, Inc. Company is a security firm. The SCG is the leading securities service company in prime governmental sector in United States. Acquisition is in the line with specialization strategy of Securitas Group to acquire the high quali

Attachments
Principles_of_Marketing.doc
Principles_of_M...