To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted - 10776

Solution Posted by
Solution Detail
Price: $1.25
  • From: ,
  • Posted on: Sat 09 Jun, 2012
  • Request id: None
  • Purchased: 0 time(s)
  • Average Rating: No rating
Request Description

To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fighters using? 

A.  Online buzz 

B.  Computer games 

C.  Unconventional sports 

D.  Cool events 

E.  Student ambassadors 

 
Solution Description

To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the l