To reach Generation Y, rock band Foo Fighters created a digital street - 6775

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UoPExpert

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Request Description

To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fighters using?

A.  Computer games

B.  Cool events

C.  Online buzz

D.  Student ambassadors

E.  Unconventional sports

Solution Description

To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who &ldq