The statement, "Of course people will buy our product--each of its features - 11304

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The statement, "Of course people will buy our product--each of its features is better than the competition," most closely reflects which consumer behavior concept?

A.   the economic-buyer theory B.   reference groups C.   psychographics D.   needs E.   competitive advantage 

Solution Description

The statement, "Of course people will buy our product--each of its features is better than the competition," most closely reflects which consumer behavior concept?