The statement, "Of course people will buy our product - 9291

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The statement, "Of course people will buy our product--each of its features is better than the competition," most closely reflects which consumer behavior concept?

A.   the economic-buyer theory

B.   reference groups

C.   psychographics

D.   needs

E.   competitive advantage

 
Solution Description

The statement, "Of course people will buy our product--each of its features is better than the competition," most closely