The product strategy in which companies first determine the price - 9770

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The product strategy in which companies first determine the price at which they can sell a new product and then design a product that can be produced at a low enough      cost to provide an adequate profit margin is referred to as _____. 

a.     full costing      

b.     target costing 

c.     predatory pricing      

d.     discriminatory pricing 

 
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