The process of dividing the market into groups of customers with different needs, wants, or - 13648

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The process of dividing the market into groups of customers with different needs, wants, or characteristics is _________.

     A) Market segmentation

     B) Target marketing

     C) Control phase

     D) Market share

Solution Description

 

The process of dividing the market into groups of customers with different needs, wants, or characteristics is _________.