The managerial process of developing - 10419

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The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called:

A.  market planning.

B.  strategic (management) planning.

C.  marketing strategy planning.

D.  management by objective.

E.  marketing programming.

 
Solution Description

The managerial process of developing and maintaining a match between the resources of an organization and its market opportuniti