Here our objective is to examine and to build on Maslow’s (1987) hierarchy of basic needs. First, we compare Maslow’s theory with Alderfer’s E.R.G. theory—Existence, Relatedness, and Growth. Although Alderfer’s theory is a little more elegant, we have chosen Maslow’s theory because it is well known, is simpler and easier to comprehend.
Second, we have restructured these needs and presented them in charts that are intended to be a practical guide to how an individual may satisfy these needs in the real world. Then we have followed this up with a critique of Maslow’s theory.