The economists' view of buyers: - 10426

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The economists' view of buyers:

A.  None of these are true

B.  assumes that they always buy the lowest-price alternative.

C.  emphasizes psychological variables rather than social influences.

D.  is based on the idea that consumers value time and select the first alternative they learn about.

E.  puts a great deal of emphasis on differences in buying behavior related to individual differences among consumers.

 

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The economists' view of buyers: