The control phase of the marketing plan entails what? - 13645

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The control phase of the marketing plan entails what?

     A) Defining the mission and/or vision of the business

     B) Evaluating the different opportunities with STP (segmentation, targeting, positioning)

     C) Evaluating the performance of the marketing strategy using marketing metrics

A)   Doing a SWOT analysis

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The control phase of the marketing plan entails what?