Problem 521 Basic CVP Analysis [LO1, LO3, LO4, LO6, LO8]
Stratford Company distributes a lightweight lawn chair that sells for $15 per unit. Variable expenses are $6 per unit, and fixed expenses total $180,000 annually. 
Required: 

1. 
What is the product's CM ratio? (Omit the "%" sign in your response.) 
2. 
Use the CM ratio to determine the breakeven point in sales dollars. (Omit the "$" sign in your response.) 
3. 
The company estimates that sales will increase by $45,000 during the coming year due to increased demand. By how much should net operating income increase? (Omit the "$" sign in your response.) 
4. 
Assume that the operating results for last year were as follows: 


Sales 
$ 
360,000 
Variable expenses 

144,000 



Contribution margin 

216,000 
Fixed expenses 

180,000 



Net operating income 
$ 
36,000 




a. 
Compute the degree of operating leverage at the current level of sales. 

b. 
The president expects sales to increase by 15% next year. By how much should net operating income increase? (Omit the "$" sign in your response.) 

5. 
Refer to the original data. Assume that the company sold 28,000 units last year. The sales manager is convinced that a 10% reduction in the selling price, combined with a $70,000 increase in advertising expenditures, would increase annual unit sales by 50%. 

a. 
Prepare two contribution format income statements, one showing the results of last year’s operations and one showing what the results of operations would be if these changes were made. (Do not round intermediate calculations. Round your "Per unit" answers to 2 decimal places. Input all amounts as positive values except losses which should be indicated by minus sign. Omit the "$" sign in your response.) 

b. 
Would you recommend that the company do as the sales manager suggests? 







6. 
Refer to the original data. Assume again that the company sold 28,000 units last year. The president feels that it would be unwise to change the selling price. Instead, he wants to increase the sales commission by $2 per unit. He thinks that this move, combined with some increase in advertising, would double annual unit sales. By how much could advertising be increased with profits remaining unchanged? Do not prepare an income statement; use the incremental analysis approach. (Omit the "$" sign in your response.) 
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