STR/581 STR581 Week Four Quiz (17/17) - 57128

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1. Which of the following represents an operating opportunity to build value or sharing?

Shared inbound or outbound shipping and materials handling

Shared after-sales service

Shared brand name

Shared management know-how

 

2. Firms that enjoy higher profit margins are using which of Michael Porter’s generic strategies?

Cost leadership

Concentrated growth

Focus

Differentiation

 

3. If a textile producer acquires a shirt manufacturer, this is called

backward horizontal acquisition

vertical horizontal acquisition

backward vertical acquisition

forward vertical acquisition

 

4. The core competency must represent a major source of value to be a basis for competitive advantage. Furthermore, the core competency

must be negotiable

must be financial

must be diversified

must be transferable

 

5. Which of the following companies is a good example of a low-cost leader?

Wal-Mart

Brooks Brothers

Porsche
 
Chivas Regal

6. The grand strategy in which the firm directs its resources to the profitable growth of a single product, in a single market and with a single technology is termed

concentrated growth

product development

market development

vertical integration

 

7. Which matrix involves a framework that can help ensure that businesses' strategies are consistent with strategies appropriate to their strategic environment?

Growth-share matrix

Strategic choice matrix

Strategic environments matrix

Industry attractiveness–business strength matrix

 

8. For the ABC Company, the Alpha business is in a dominant market share position in a mature market. As per the BCG matrix, Alpha is a

star

dog

question mark

cash cow

 

9. What is it called when current products are marketed, often with only cosmetic changes, to customers in related market areas?

Concentrated growth

Market development

Product development

Diversification

 

10. Which matrix makes fine distinctions among business portfolio positions with the inclusion of high/medium/low axes?

Industry attractiveness–business strength matrix

Industry strength matrix

Growth-share matrix

Strategic environments matrix

 

11. Which of the following is a value discipline?

Operational excellence

Innovation

Cost leadership

Concentrated growth

 

12. Which of the grand strategies is typically lowest in risk?

Divestiture

Market development

Horizontal integration

Concentrated growth

 

13. Which of the following is a generic strategy developed by Michael Porter?

Market development

Differentiation

Liquidation

Innovation

 

14. The acquisition of one or more businesses operating at the same stage of the production-marketing chain is an example of

market development

product development

horizontal acquisition

innovation

 

15. Firms that follow this type of generic strategy can sometimes have difficulties succeeding without compromising the key attributes of a company’s products or services.

Cost leadership

Focus
 
Differentiation

Concentrated growth

 

16. Companies that pursue this value discipline strive to produce a continuous stream of state-of-the-art products and services.

Innovation
 
Operational excellence

Product leadership

Customer intimacy

 

17. The most compelling reason companies should diversify can be found in situations when

core competencies can be leveraged with other products or into other markets

management is similar in various businesses

core competencies are not similar

cash resources can be leveraged

Solution Description

1. Which of the following represents an operating opportunity to build value or sharing?

Shared inbound or outbound shipping and materials handling

Shared after-sales service

Shared brand name

Shared management know-how

 

2. Firms that enjoy higher profit margins are using which of Michael Porter’s generic strategies?

Cost leadership

Concentrated growth

Focus

Differentiation

 

3. If a textile producer acquires a shirt manufacturer, this is called

backward horizontal acquisition

vertical horizontal acquisition

backward vertical acquisition

forward vertical acquisition

 

4. The core c

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