Marketing Plan of Staying with Cable-based television instead of switching to satellite TV
Focus of the Summary Marketing Plan: Students may choose a marketing plan project from any one of the topics listed below: 1. Using Aleve now that Vioxx and Bextra have been taken off the market. 2. Use of genuine Harley parts for repairs as opposed to less expensive after-market parts. 3. Flying on a full-service airline as opposed to a low-fare discount carrier. 4. Staying with Cable-based television instead of switching to satellite TV. 5. Pursuing an online MBA program over an on-site program. Students may make a recommendation for a topic not listed subject to the approval of the instructor. The Summary Marketing Plan must incorporate at least 4 resources, 2 from ProQuest. Each paper will contain the following elements: 1. 0.1 Company Overview 2. 0.2 Executive Summary of Marketing Plan 3. 1.0 Description of the Target Market 4. 2.0 Description of Competitors 5. 3.0 Description of Product or Service (P) 6. 4.0 Marketing Budget 7. 5.0 Description of Location (P) 8. 6.0 Pricing Strategy (P) 9. 7.0 Summary and Implementation Plan (P) The instructor will review each Plan component as it is covered in class as both a reading assignment and in-class discussion. Writing the Summary Paper The Summary Paper: * Must be eight (8) double-spaced-pages in length, exclusive of Appendix, References, Exhibits, etc., and formatted according to APA style as outlined in the approved APA style guide. * Must include a cover page that includes: o Title of paper o Students name o Course name and number o Instructor’s name o Date submitted * Must address the topic of the paper with critical thought. * Must use APA style as outlined in the approved APA style guide to document all sources. * Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved APA style guide and incorporates at least 4 resources, 2 from ProQuest.