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Module 3 Case


We return to Southwest Airlines to discuss its legendary organizational culture.


Southwest Airlines Inc. is known for its culture. Most of us have experienced their excellent customer service.


Herb Kelleher, the legendary charismatic founder and former CEO, and now Chairman of the Board, is well know for the customer service (but not only) culture he created. Gary Keller has continued to nourish the same culture.


Let us examine motivating the workforce at Southwest airlines.


Your task is to identify and analyze Southwest Airlines organizational culture and answer the following questions, by analysis, or applying concepts and theories to facts:




Please read all required readings and additional readings, as you research the company Southwest Airlines and theories and concepts of organizational culture.


Please answer the case questions by applying theory to facts.


Question 1


Which are the dimensions of the Southwest Airlines organizational culture, using the OCP model (Organizational Culture Profile)? Please make sure to identify two or more dimensions.


Question 2


Who is responsible for creating the Southwestern Airlines organizational culture?


Question 3


How is the culture maintained and fostered at Southwestern Airlines/


Question 4


Do you think there is a strong relationship between Southwestern Airlines successes and its culture?




Assignment Expectations:


    Be sure to talk about the ways in which the background readings relate to the questions.


    Please be as specific as you can.


    And again, use 12 point font, double-spacing, and one inch margins






In order to develop good business communication skills, it is recommended you write papers using the following structure, using headlines and titles.


Introduction (road map, explain issue and list main question/points)


Main Body: Develop each point in the Introduction, applying theory to facts, in subsections (one subsection per each question.


In our case, each question and its answers should be a subsection in the main body.


Conclusions: Summarize main paper points


List of references.


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