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Apple Inc. is arguably one of the most successful companies in the world. Apple Inc. is a multinational company that has specialized in designing, developing and selling consumer electronics, computer software as well as online services. The iPhone and MACBOOK are some of the Apple products that have made it famous and earned it a fortune. Lately, Apple has launched iPad which has turned into a great success in the market. Globalization and employment of the new efficient technology are two important factors behind Apple’s success in the market. Over the years, apple has expanded its operations in other regions of the world like Europe and Asia. This paper has sought to discuss how these two factors have influenced Apple’s success as well as the role of various stakeholders in the overall success of this corporation. Additionally, the paper has discussed how the company’s mission and vision statements influence its overall success.

Role of technology and Globalization in Apple

As a company, Apple has discovered the benefits of going beyond its domestic and national markets t other markets in various parts of the globe. This is what is known as Globalization. Through globalization, Apple has increased interconnectedness of different markets across the globe. Establishment of its operations in other countries has enables Apple to succeed exceptionally in foreign outsourcing, importing and exporting.

Apple has over 400 hundred retail stores in thirteen countries (Zylla-Woellner, 2013).  Apart