SAINT LEO MBA565/MBA 565 MODULE 5 QUIZ 4 (PERFECT ANSWER) - 93386

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Question Question 1: The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved. Student Answer: co-branding primary service features values perceptions pricing Question 2. Question : Sometimes companies achieve differentiation through the sheer range of its service offerings and the success of its ________ efforts. Student Answer: pricing cross-selling advertising sales representatives' none of the above Question 3. Question : Services cannot be seen, tasted, felt, or heard before they are bought. To reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider's task is to "________." Student Answer: communicate value manage the evidence go full speed ahead provide high touch, high price none of the above Question 4. Question : To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies? Student Answer: Provide complementary services to waiting customers Cultivate nonpeak demand Differential pricing Share services Manage demand levels through a reservation system Question 5. Question : A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. Student Answer: product type product class need family product variant product line Question 6. Question : A company can classify its products into four types that yield different gross margins, depending upon sales volume and promotional costs. The four classifications include all EXCEPT ________. Student Answer: core product shopping goods staples specialties convenience items Question 7. Question : Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying. a.specialty goods Student Answer: unsought goods heterogeneous shopping goods homogeneous shopping goods none of the above Question 8. Question : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. Student Answer: customer value hierarchy expected augmented durability none of the above Question 9. Question : Many sellers offer either general or specific guarantees. Guarantees reduce the buyer's ________ risk. Student Answer: actual perceived real implied stated Question 10. Question : ________ describes the service program for helping customers keep purchased products in good working order. Student Answer: Returns Ordering ease Installation Maintenance and repair Delivery
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Question

Question 1: The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.

Student Answer: co-branding

primary service features

values

perceptions

pricing

Question 2. Question : Sometimes companies achieve differentiation through the sheer range of its service offerings and the success of its ________ efforts.

Student Answer: pricing

cross-sellin

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