A1. Explain how you determined your brand design decisions.
: As I mentioned earlier, Bin and Com Co.’s business philosophy was based on ‘Conservatism’. It was expressed on the mission statement, “High Performance and high quality”. Followed by Market Opportunity Analysis(MOA), Bin and Com Co. has had results of 1)the structure of the computer manufacturing market 2)the market requirements of customers 3)the strengths and weakness of competitors.