RETAIL PRICING QUESTIONS (A++ ANSWERS, WELL WRITTEN) - 75949

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  • Posted on: Sun 26 Oct, 2014
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Question 1: How does a store’s location affect the price it can charge? Question 2: Is pricing really an interactive decision? Provide an example of how pricing should interact with the services offered by the retailer. Question 3: When should a retailer use the penetration pricing objective? Question 4: If a retailer wants to use an above-market pricing policy, how should that retailer’s retailing mix be different from the competition? Question 5: What is the difference between variable and flexible pricing? Does the demand for the item being sold affect either of these strategies? Question 6: Despite the lack of supportive research, odd-numbered pricing is still used in retailing today. Shouldn’t gas stations drop those 0.9 cents from their posted prices and round them to the nearest penny? Question 7: Would you prefer to buy a car from a dealer using a flexible or a one-price policy? Why? Question 8: What type of retailer is most likely to use leader pricing? Question 9: In the United States, a loss leader is generally accepted as legal. Yet in other countries such a policy is illegal. What should it be?
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