Question 1: How does a store’s location affect the price it can charge?
Question 2: Is pricing really an interactive decision? Provide an example of how pricing should interact with the services offered by the retailer.
Question 3: When should a retailer use the penetration pricing objective?
Question 4: If a retailer wants to use an above-market pricing policy, how should that retailer’s retailing mix be different from the competition?
Question 5: What is the difference between variable and flexible pricing? Does the demand for the item being sold affect either of these strategies?
Question 6: Despite the lack of supportive research, odd-numbered pricing is still used in retailing today. Shouldn’t gas stations drop those 0.9 cents from their posted prices and round them to the nearest penny?
Question 7: Would you prefer to buy a car from a dealer using a flexible or a one-price policy? Why?
Question 8: What type of retailer is most likely to use leader pricing?
Question 9: In the United States, a loss leader is generally accepted as legal. Yet in other countries such a policy is illegal. What should it be?