RES 351 Final Exam A+ - 9413

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1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. 

A.         Computer programming

 B.        Data warehousing

 C.        Customer relationships management

 D.        Data mining

 E.        Intervention

 

 

 

29) Which of the research questions/hypotheses below is best answered using cross-tabulations?

A. What percentage of men and women prefer Brand A over Brand B?

B. What percentage of residents shop at the local grocery store?

C. Is brand loyalty related to brand image?

D. What happens to sales when prices drop?

 

30) If a difference is not caused only by random sampling fluctuations, it is said to have _____.

A. resistance

 B. statistical significance

 C. substantive significance

 D. reasonable doubt

Solution Description

1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. 

A.         Computer programming

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