The Case in this course is an ongoing exercise, which means that we will be taking an intensive look at one company over the course of our 5 modules. This session, we will be conducting a strategic analysis of The Coca-Cola Company. In order to be best prepared and perform well for the Case assignment, it is highly recommended that you complete the background readings and the SLP before writing to the Case.
The objective of this Case is to complete an internal analysis for The Coca-Cola Company using the RBV Framework. The RBV Framework will provide evidence for your assessment of the organization's strengths and weaknesses, and will lead to the completion of a SWOT analysis.
SWOT analysis: Lesson. (2009). Retrieved on August 15, 2011 from: http://marketingteacher.com/Lessons/lesson_swot.htm
Zahorsky, D. (2009). A business owner's secret weapon: SWOT analysis. Retrieved on August 15, 2011 from: http://sbinformation.about.com/cs/bestpractices/a/swot.htm
Obviously, the completion of an internal profile can be a very extensive undertaking, requiring far more time and resources than we have for this course. So - as in prior modules - you will want to limit your analysis to the identification and evaluation of one or two key items in each element of the model, as described in the background readings and as enumerated in the SLP for this module.
Keys to the Assignment
o Executive summary: a synopsis of the main points, conclusions and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this website: http://www.highendfinance.com/CommercialLoans/Docs/07-4%20ES%20Guidelines.doc
o Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
o Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
o Conclusion: Summarize your paper in the light of your thesis statement.