1. Read the Albert Einstein quote in “The Research Process” section in Ch. 4 of Business Research Methods. What is the value of this statement in terms of the research process? What is the relevance and relationship of this statement to the technologically advancing business world? Where do these questions allow us to go?
2. What are some examples of operational definitions in research design within your profession?
3. Of the exploratory, formalized, and casual research designs types, which would you use to assess the effectiveness of an aspect of your job? Explain.
4. What is the purpose of sampling? What are some concerns and dangers of sampling? How important is the sample design to data validity? Explain. Provide an example where a sample might misrepresent data validity.