Purpose of the SWOT analysis - 98644

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  • Posted on: Tue 18 Apr, 2017
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Summarize the purpose of the SWOT analysis and how it is best in the planning process.


The purpose of a Strengths, Weaknesses, Opportunities, and Threats framework is to get managers thinking about everything that could potentially impact the success of a new project. Failure to consider a key strength, weakness, threat or opportunity could to lead to a poor business decisions. For example, if the tech company with the patent for a new processor did not recognize the threat