Bus 499 discussion
From the e-Activity, evaluate the lessons learned in this chapter to determine which single lesson would be most beneficial to the company you researched. Provide specific examples to support your response.
I believe the whole of the 'magical' attributes, the maverick nature, the engagement with the customer and all the myriad strands that make up Apple's have contributed to its success.
The lesson that can very beneficial to the company is to impute marketing strategy to attract more clients. For example, Apple should be constantly aware that companies and their products will be judged by the signals they convey. People do judge a book by its cover. The