Promotion Strategy in Hospital
The Vice President of Marketing of a hospital in your geographic area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization (e.g., cardiac, cancer, women’s health, etc.) that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. Describe how you would handle this selection process from each of these points of view outlined below.
Write a 4-5 page paper in which you:
Based on the level of intensity chosen above, create a promotional strategy that includes the following: