PostMKT305/ PostMKT305 Unit 1 QUIZ latest (2015) - 96768

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Question 1 5.55 out of 5.55 points Within the e-business model, e-mail occurs ________. Question 2 0 out of 5.56 points Data, such as digital coupons or customer complaints, exchanged between companies and consumers typically travel via _____, while off-line electronic data collection, such as bar code scanners or databases, shared internally within an organization, travel via ________. Question 3 5.56 out of 5.56 points Corporate level business strategies that include information technology components, such as internet, digital databases) are known as ________. Question 4 0 out of 5.55 points An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles. Question 5 5.56 out of 5.56 points The internet consists of all of the following except ________. Question 6 5.56 out of 5.56 points E-marketing affects traditional marketing in which of the following ways? Question 7 5.56 out of 5.56 points As consumers become more demanding the internet is a good way to deliver customer value because ________. Question 8 5.55 out of 5.55 points ________ are specific measures designed to evaluate the effectiveness and efficiency of an organization’s operations. Question 9 0 out of 5.55 points The Balanced Scorecard is based on three stakeholder perspectives. Question 10 5.56 out of 5.56 points ________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces. Question 11 5.55 out of 5.55 points Individuals can be both users and content providers on the internet. Question 12 5.55 out of 5.55 points Customer relationship management focuses only on retaining existing individual customers. Question 13 5.56 out of 5.56 points As a strategy, content marketing could involve: Question 14 0 out of 5.56 points All of the following e-marketing technologies exist without the World Wide Web, except ________. Question 15 5.56 out of 5.56 points Which of the following processes is unlikely to be carried out at the activity level of e-business commitment? Question 16 5.55 out of 5.55 points ________ can be learned from dividing net profits by total assets. Question 17 5.55 out of 5.55 points As one of the social media performance metrics, action metrics could include all of the following except: Question 18 5.56 out of 5.56 points The four performance areas of the balanced scorecard include all of the following except ________.
Solution Description

Question 1

5.55 out of 5.55 points

Within the e-business model, e-mail occurs ________.

Question 2

0 out of 5.56 points

Data, such as digital coupons or customer complaints, exchanged between companies and consumers typically travel via _____, while off-line electronic data collection, such as bar code scanners or databases, shared internally within an organization, travel via ________.

Question 3

5.56 out of 5.56 points

Corporate level business strategies that include information technology components, such as inter