Question - Identify the ideal target market for Pepsi (bear in mind, current customer base, buyer behavior, demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.
· Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.
· Include the total marketing budget. This is when the cost of acquisition is not greater than 10%of the product retail price or one month of an annual service.
· Estimate the size of the market and estimated penetration percentage
· Provide justification for your answers
· Minimum 1100 words. MUST BE PLAGIARISM FREE!!!