Pepsi marketing original work only - 22789

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  • From: Business, Marketing
  • Posted on: Sat 17 Aug, 2013
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Question - Identify the ideal target market for Pepsi (bear in mind, current customer base, buyer behavior, demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.

·         Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.

·         Include the total marketing budget. This is when the cost of acquisition is not greater than 10%of the product retail price or one month of an annual service.

·         Estimate the size of the market and estimated penetration percentage

·         Provide justification for your answers

·         Minimum 1100 words. MUST BE PLAGIARISM FREE!!!

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Pepsi Marketing.docx
Pepsi Marketing...