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Assignment 1 – The Patient Protection and Affordable Care Act

Please help with ideas for a 5-6 page paper for the questions below.


The Patient Protection and Affordable Care Act, otherwise known as health care reform or


the Patient's Bill of Rights, was signed into law by President Barack Obama in March


2010. This law has generated much discussion and concern on the part of all stakeholders.


1. Determine how this Federal law will affect market-driven and non-market driven




2. Describe the circumstances at which you would prepare a strategic plan to include


this new law in your marketing decisions, knowing this new law may or may not


take effect.


3. Discuss how each of the five (5) environmental forces will be affected by the new


law, which you believe will be the most affected and why.


4. Describe one (1) new target audience and include the characteristics of their


demographic and psychographic profiles.


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Hi, I have

Patient Protection and Affordable Care Act.docx
Patient Protect...