Organizing, Researching Based in the BACKGROUND located bellow the assignments 1 - 20720

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Organizing, ResearchingBased in the BACKGROUND located bellow the assignments 1

:

 

ASSIGNMENT 1

In a Word document, type the heading “Step 1.” Below it

type a list of your methods and summarize what you want

to accomplish with each. For example, if your method is to

interview each department as a group, what kind of information

related to the problems should you be able to uncover

through that method?

 

Step 2: Gathering Information

 

Suppose you decide to create two questionnaires, one for all

the employees at Roanoke and one for all the clients Roanoke

has serviced in the last 12 months. Your purpose is to determine

when the problems began, how they’re defined by those

involved, what caused them, and how the employees think

they could be solved. Write several possible questions and

jot down any facts you hope to establish with each question.

 

ASSIGNMENT 2: Employee and Client Surveys

Continue with the Word document begun for Step 1. Type

the heading “Step 2A: Surveys.” Below it type “Employees”

and list in correct sentence form the top three employee

questions from your brainstorming.  Under each

question, write one or two sentences describing the information

you hope to establish through the use of that question.

Type “Clients” and list the top three client questions from your

brainstorming. Under each one, write one or two sentences

describing the information you hope to establish through the

use of that question.

 

 

 

ASSIGNMENT 3: Letter to CEO of Roanoke Branch

Continue from Step 2A in the same Word document, but

begin a new page. Write a full-block style, neutral letter to the

CEO of the Roanoke branch in which you explain the reason

you’re coming and the preparations he or she must complete

before your visit. Use the ABC approach to developing

each paragraph. Use correct sentence structure and word

choice appropriate for the intended purpose and audience

 

Based on your prewriting, detail what reports and client

accounts you’ll review during that visit, the meetings and

interviews you want to conduct, any branch policies on

which you need further information, employee performance

reviews, procedural manuals, and so on. Be sure to end in a

positive tone showing appreciation for the CEO’s assistance.

Include a representation of your signature above your typed

name (such as typing it in italics or script font).

 

Step 2: Organizing

Now imagine that you’ve visited Roanoke, met with the people,

conducted the interviews, and reviewed the surveys and

other information. You’ve returned to Charlotte and are

sorting the information gathered from your investigation

according to the primary problem.

Review all your prewriting and freewrite on any problem not

yet clearly defined in terms of causes, the impact on employee

morale and/or productivity, and possible solutions.

 

 

ASSIGNMENT 4: Problems and Illustration

 

Start a new page in the same Word document after the Step 2B

assignment for this section. For the “Problems” portion, you

may use words and phrases in bulleted or numbered form to

represent your thoughts instead of complete sentences. For

the “Illustrations” portion, you must use complete sentences.

Begin with the following labels for the Problems section.

 

Problems:

Facts and Causes:

Impact and Effects:

Solutions:

 

Under “Problems,” list four or five of the primary problems

you discovered in your investigation. Although President

Forest categorized the problems into three areas, you will

have found that one or two need to be broken down further,

and/or you will have discovered other problems unknown

to Forest.

 

Choose one of the problems you listed. Under “Facts and

Causes,” list those you identified—not only what people

said or felt, but also the proof or facts you’ve uncovered that

identify the causes and underlying issues of the problem.

Remember, a major problem is the result of several factors

working together.

 

For the chosen problem, describe under “Impact and Effects”

the impact on the business and on the employees for each of

the underlying issues you identified in “Facts and Causes.”

In your discussion, include numbers such as percentages to

show changes in productivity, employee work time, and so on.

For issues involving employee morale, be sure to explain the

impact on the business as well.

 

Finally, under “Solutions,” list ideas for each cause that will

end the negative impact as well as improve the situation,

making sure the solutions actually address the issue. For

example, suggesting an award for employee of the month may

be a morale booster in some situations, but probably not at

Roanoke, since the low morale is the result of serious problems.

If you create a solution you want to use but haven’t laid the

foundation for it in the causes and impact sections, then

return to those sections and create the necessary information

to support your solution.

 

After providing the above information, type “Illustration” and

below it identify a specific type of illustration (table, bar graph,

pie chart, etc.) you might use to represent numbers related

to causes or impacts. Then write two or three sentences

explaining why your choice is the best way to convey the

information to the executive team of Phoenix Advertising.

 

Revising

Referring to the above instructions and the evaluation criteria

for the exam, revise your work carefully. For the survey

questions and letter (Step 2A and B), revise for directness,

emphasis, sentence variety, coherence, and appropriate

word choice for the audience and purpose. Carefully edit

grammar, spelling, and punctuation. Read through your

work backwards, first word by word, then sentence by

sentence, and then paragraph by paragraph.

 

 

 

 

 

 

Use the following information and tips

 

 

 

Background

Phoenix Advertising, with its main headquarters in Charlotte,

North Carolina, serves clients that include banks, insurance

companies, and retail chains.

You’re the vice president of human resources management at

Phoenix. You report directly to Gregory S. Forest, the company

president. Mr. Forest advises you that in the last month,

four clients have complained about the advertising work

produced by the Roanoke, Virginia branch of the agency. He

reminds you that the clients served from the Roanoke branch

are vital to the overall success of Phoenix Advertising.

Mr. Forest also explains the little he has been able to learn

about the situation at the branch: In the last three months,

two of the top management people—an art director and an

 

account executive—have left the agency. Three of the graphic

designers and four of the copywriters are threatening to quit

because they feel their creative efforts are being rejected or

revised without consultation. They want to be part of a collaborative

team, not to simply produce work that the art directors

and account executives can alter arbitrarily.

In an attempt to increase revenues, the branch is accepting

new clients without evaluating the effects of the new accounts

on the current project workload. As a result, without notice

or compensation for the additional hours, all salaried employees

are required to work long hours several days each week.

Employee morale and productivity are declining day by day.

Mr. Forest directs you to conduct a field investigation at the

branch itself to explore the nature of the problems that have

arisen there. Your investigative goals are to

 Identify and describe specifically the causes (root issues)

underlying each problem

 Show the impact of each problem on the business and on

employee morale

 Provide specific recommendations for resolving the

problems in order to restore the Roanoke branch to

full productivity

 

Process

 

Step 1: Prewriting

Prepare yourself for your visit by creating personnel information

for the employees at the Roanoke branch. Brainstorm and

freewrite about the number of people working in each department

and the names and experience of each key executive

(including the two who left). Also review the information

provided by the staff person and the executive team members

regarding agency and branch p

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