Nordstrom_How to Succeed (answer attached) - 14402

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Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.

 

Describe Nordstrom’s level of service on the continuum from full service to self service. Give an example of a store that would be on the opposite end of the continuum and explain their differences.

 

Analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success. Provide a detailed rationale.

 

Discuss the primary challenges Nordstrom faces in the current retail climate.

Discuss how the competition has changed in recent years, along with consumer expectations.

 

 

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Nordstrom: How to Succeed by Selling Just One Shoe

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.

            Once a shoe company, Nordstrom is a department store that is a large scale retail unit that carries a wide variety of shopping and specialty goods including apparel, cosmetics, handbags, housewares, and electronics. Dealing with diverse competition, Nordstrom is a large upscale independent

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