Toyota strengths and weaknesses
In Module 3 Case Assignment, we will be looking inside the company in order to identify their strengths and weaknesses. It is important to consider how these factors will either help the company overcome the threats (or make them more vulnerable), or put them in a position where they can take advantage of opportunities (or will have to let them pass by because they do not have the internal resources to act).
Please read the information in the background material, look for more information, and then write a 4 to 5 pages report for your professor and the executives of Toyota corporation by answering the following questions:
i) How well does Toyota capitalize on its strengths to meet threats and to take advantage of opportunities? To what extent will their weaknesses impede these efforts?
ii) Based on your analysis and findings, what would you recommend to the executives of Toyota corporation? Why? Please explain your reasoning.
iii) What do you perceive you have learnt in Module 3 Case Assignment? Please provide your evaluation of the Module 3 Case Assignment in brief.
NOTE: Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own.
Read the following article about Toyota and review theannual report(http://www.toyota-global.com/investors/ir_library/annual/pdf/2009/pdf/p10_16.pdf) for information about the internal operations of the company, as they relate to the variables discussed in the RBV described in the background readings. If you need to, you may conduct additional research. But think through your answer before jumping into the research so as not to waste time.
Perform an Internal Analysis at Toyota; identify at least two weaknesses and two strengths.
Then explain how these strengths and weaknesses will either help or hinder the company in dealing with the opportunities and threats you identified in Module Two.
The following article may be useful to answer the questions:
Takahashi, Y. (2010). Toyota registers surprise profit; Auto maker forecasts 48% growth in fiscal-year earnings as it bounces back from recall-related concerns. Wall Street Journal, p. 23.. Retrieved August, 2011, fromhttp://proquest.umi.com/pqdweb?index=0&did=2030691841&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1313452595&clientId=29440
Case Assignment Expectations:
The paper should contain an introduction stating the thesis of your paper.
A main section, addressing your thesis. This section should report:
?The results of your Internal Analysis.
?Your critical assessment of the major strengths and weaknesses facing Toyota as a company. (See reading on SWOT on the background page)
? How these strengths and weaknesses help or hinder the company in taking advantage of opportunities and warding off threats.
?Your recommendations to Toyota corporation.
?A conclusion reprising your main findings from the analysis.