A communication plan serves as a road map to reach the target audience and effectively use the various marketing channels like advertising (both online and offline), experience, relations with the public and mailing the target audience directly. In general terms communication plan helps in deciding on whom to target, when the best time to target them is and what message can be delivered to them by the best suitable method.
Communicative plan mainly comprises of the following
1. Identification of the target audience
2. Determining the measurable strategies and goals of a firm