MM6 1 of 20 Solution - 20074

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studentlance

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Question 1 of 20

5.0 Points

Which of the following statements about the service sector of the American economy is true?

 

 

 

A. Over the next two decades the service sector in the U.S. will decline in monetary importance.

 

 

B. The service sector accounts for fewer than 30 percent of all jobs in the U.S.

 

 

C. Spending in the service sector today captures almost 20 cents of every consumer dollar.

 

 

D. The service sector in the U.S. produces a balance-of-trade surplus annually.

 

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Question 2 of 20

5.0 Points

Which of the following is the BEST example of a service product?

 

 

 

A. Your motel stay

 

 

B. Permission from the hotel to pay for your stay with a credit card

 

 

C. The toll-free number you call to check on your motel reservation

 

 

D. The delivery of your luggage to the motel room

 

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Question 3 of 20

5.0 Points

Which of the following is the BEST example of a service?

 

 

 

A. Surgery to correct nearsightedness

 

 

B. The complementary newspaper left outside your hotel room door

 

 

C. A transcontinental airplane trip

 

 

D. Repairs made to your lawn mower

 

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Question 4 of 20

5.0 Points

During Jack and Leah's first visit to the marriage counselor, Jack inspected all of the diplomas and certificates the counselor had prominently displayed on her wall. The most likely reason why the counselor displayed her diplomas and certificates was to:

 

 

 

A. comply with government regulation.

 

 

B. provide tangible evidence of her ability to perform the service required.

 

 

C. reduce the probability of fluctuating demand.

 

 

D. differentiate her counseling service from all other services.

 

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Question 5 of 20

5.0 Points

The promotional element of the traditional marketing mix is more important for services than it is for goods because services are:

 

 

 

A. homogeneous.

 

 

B. inventoried.

 

 

C. intangible.

 

 

D. simultaneously demanded and supplied.

 

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Question 6 of 20

5.0 Points

Services that are __________, and markets for these services, fluctuate by season, days, or time of day.

 

 

 

A. tangible

 

 

B. intangible

 

 

C. perishable

 

 

D. insufficient

 

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Question 7 of 20

5.0 Points

Tangibles include:

 

 

 

A. perishable goods.

 

 

B. the physical evidence of the services.

 

 

C. cyclical stability.

 

 

D. demographic factors.

 

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Question 8 of 20

5.0 Points

Off-peak pricing:

 

 

 

A. is used to overcome problems associated with the homogeneity of services.

 

 

B. is a strategy used to deal with fluctuating demand for services.

 

 

C. creates time, place, and form utility.

 

 

D. is used to separate the s

 
 



 
Solution Description
Question 1 of 20

5.0 Points

Which of the following statements about the service sector of the American economy is true?

 

 

 

A. Over the next two decades the service sector in the U.S. will decline in monetary importance.

 

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