This paper defines segmentation and then discusses the term in depth via is relevance to marketing. It identifies not only the aims of segmentation but also examines some of the specific bases of segmentation. It then goes on to link this process to the industry of educational video games. These concepts are then used as a lens by which to value proposition of the product and establish a successful marketing position.
American Intercontinental University
Unit 2 Individual Project
MKTG 205 – Principles of Marketing
20 February 2012
Abstract
This paper defines segmentation and then discusses the term in depth via is relevance to marketing. It identifies not only the aims of segmentation but also examines some of the specific bases of segmentation. It then goes on to link this process to the industry of educational video games. These concepts are then used as a lens by which to value proposition of the product and establish a successful marketing position.
Introduction
Strategy and planning is an important part of marketing. In order to successfully market a product, a vendor must be aware of the needs, values, and aspects of the consumer th
