MKTG 205 – Principles of Marketing Unit 1 Individual Project - 29006

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This paper explores the marketing industry of entertainment and game software. It explores the environmental factors of technology, society, and regulation and how these three forces impact this specific industry. Some of the threats and opportunities inherent in this industry are then explored and addressed.

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American Intercontinental University

Unit 1 Individual Project

MKTG 205 – Principles of Marketing

13 February 2012

 

 


Abstract

This paper explores the marketing industry of entertainment and game software. It explores the environmental factors of technology, society, and regulation and how these three forces impact this specific industry. Some of the threats and opportunities inherent in this industry are then explored and addressed.

 


 

Marketing Forces in The Entertainment & Game Software Industry

Introduction

Educational video games are a more recent educational tool, designed to make students more receptive to learning by combining lessons with entertainment. Since their introduction into the market, educational video games have become a popular and much used academic tool, both in the schools systems themselves and for private, personal use as well. There are sev