As a participant in
the AIBC, you will have an opportunity to become a published writer at the
end of the conference. AIU hosts a marketing publication, "The
Marketing Scene," which provides
a platform for professionals and consumers to discuss new ways of marketing,
the effectiveness of advertising trends, specific ad campaigns and the impact
this information has on our society.” It provides a good starting point for
this assignment. Some of the stories talk about the marketing of new products
or the revitalization of existing ones.
Specialized Research using the Library's Full-Text ARTICLES
Marketers must learn
to do solid research in support of upcoming projects. The Unit 1 IP is a
research paper and should address the following:
requires the use of ARTICLES from the library’s full-text databases. Articles
are found in periodicals. These are not to be confused with eBooks or
Reference Books. The most popular databases in marketing are: ABI Inform
Global, Academic Search Premier, and Business Source Premier.
Your report MUST
include a reference list. All research should be cited in the body of the
paper. In-text citations and corresponding references should be included in
your paper. For more information on APA, please visit the APA Lab. The paper
should be written in third person; this means words like “I”, “we”, and “you”
are not appropriate. The use of direct quotes is discouraged, but may be used
sparingly in appropriate situations.
Your assignment should
contain a cover page, an abstract page and a reference page in addition to
the body. The body of the paper should be 5-6 pages in length - starting with
a brief one paragraph introduction and ending with a short conclusion. The
entire submission will be 8-9 pages in length.
AIBC, you will have an opportunity