Develop a product launch plan for two markets (domestic and international).
Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:
Market potential and market growth
Company SWOT analysis (include analysis from both countries chosen, China and Japan)
Marketing objectives and marketing strategy
Distribution strategy (domestic and international market entry)
Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
Marketing research conducted for the plan
Marketing communication (including public relations)
: You must have 10-12 references PLUS at least one peer reviewed article from the UOP Library for each team member. For example, if you have a team of 5, you would need 15-17 total references. your paper consistent with APA guidelines.
Abali Foreign Trade Co. is a young company producing the high-quality olive oil in Istanbul, Turkey. Abali currently launches their olive oil in China and decides to launch the same product from China into Japan. The subject of this paper is to develop a product launch plan for China and Japan including product description and positioning, targeting, markets needs and growth, company’s strengths, weaknesses, opportunities, an