MKT/571 Product Launch Plan Week 6 - 18545

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  • From: Business, Marketing
  • Posted on: Tue 16 Jul, 2013
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Request Description

Develop a product launch plan for two markets (domestic and international).
Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:

Product description

Product positioning


Market needs

Market potential and market growth

Company SWOT analysis (include analysis from both countries chosen, China and Japan)

The competition

Marketing objectives and marketing strategy


Distribution strategy (domestic and international market entry)

Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)

Marketing research conducted for the plan

Marketing communication (including public relations)

Reference Requirements


: You must have 10-12 references PLUS at least one peer reviewed article from the UOP Library for each team member. For example, if you have a team of 5, you would need 15-17 total references. your paper consistent with APA guidelines.

Solution Description

Abali Foreign Trade Co. is a young company producing the high-quality olive oil in Istanbul, Turkey. Abali currently launches their olive oil in China and decides to launch the same product from China into Japan. The subject of this paper is to develop a product launch plan for China and Japan including product description and positioning, targeting, markets needs and growth, company’s strengths, weaknesses, opportunities, an