Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. • A positioning statement for the company with careful consideration of their brand and strategy.
Proper marketing management is one of the major determinants of a company success. Among the practices of marketing management, segmentation, target marketing, and positioning are of utmost importance. Market segmentation deals with the identi