MKT571 MKT/571 New Product Launch Marketing Plan Part 1 Week 2 - 18537

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  • Posted on: Tue 16 Jul, 2013
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Request Description
Perform a product launch as a team (see pp. 61–67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts
of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received
your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on
the outline given in Week Six. You should not wait until the final week to finish the full assignment. For this week’s assignment, you
can keep your research brief. For the Week Six assignment, however, detailed research is expected. 
Select a home country other than the United States, and choose an organization for which one of your team members works. YOU
Write a 700- to 1,050-word paper explaining the following: 
Market needs
Market growth
A brief SWOT Analysis Competition
Product offering
Product definition
Product identification
Justification for choice of product
Reference Requirements:  You must have 5-6 references PLUS at least one peer reviewed article from the UOP Library for each
team member.  For example, if you have a team of 5, you would need 10-11 total references.
Format your paper consistent with APA guidelines.
(The paper is based on Turkish company Abali that launches its olive oil in China and is 1,150 words)
Solution Description

Abali Foreign Trade Co. is a young company producing the high-quality olive oil in Istanbul, Turkey. The company currently sells its olive oil in Turkey, North America, Europe, and Africa. The company’s new project is to export and sell its olive oil to China. The subject of this paper is to discuss the needs and growth of the targeted market, perform a strengths, weaknesses, opportunities, and thr