MKT571/MKT 571 WEEK 4 QUIZ (NEW CLASSROOM) - 88661

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anjis_devis

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  • From: Business, Marketing
  • Posted on: Thu 26 Feb, 2015
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1. What is a simple way to engage in international marketing? Licensing Travel abroad Communications Cultural attainment 2. Companies are pursuing which objective when they start with prices high and slowly drop them over time? Market skimming Market tactics Focusing on market share Market pricing 3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers? Push strategy Upward strategy Pull strategy Downward strategy 4. What type of distribution places the goods or services in as many outlets as possible? Exclusive distribution Marketing distribution Selective distribution Intensive distribution 5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially? Loosening agreements Promising agreements Marketing agreements Tying agreements 6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? Market skimming Target pricing Sensitive pricing Market-penetration pricing 7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products? Compensation deal Free trade Offset Barter 8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)? Horizontal marketing system Conventional marketing system Vertical marketing system Rectangular marketing system 9. What takes place when dealers purchase some or all of a product line? Full-line forcing Forcing by brand Half-line forcing Part-line forcing 10. What mode of entry is it when local and foreign investors share ownership and control? Direct investment Joint venture Foreign investment Sole proprietor 11. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called price adaptation trade agreements buyback arrangement free trade agreements 12. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store? Downward strategy Push strategy Pull strategy Side pull strategy 13. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system? Rectangular marketing system Vertical marketing system Triangular marketing system Horizontal marketing system 14. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces negative current profit break-even current profit lowest current profit maximum current profit 15. Which companies have launched a website without any previous existence as a firm? Pure-click companies Employee-centered companies Customer-centered companies Brick-and-click 16. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? Vertical marketing system Conventional marketing system Strategic marketing system Horizontal marketing system 17. Which type of distribution relies on some intermediaries willing to carry a particular product? Strategic distribution Marketing distribution Selective distribution Planned distribution 18. What is an ultimate form of foreign involvement? Foreign trade Foreign investment Direct investment Direct ownership 19. What type of system does a firm employ to decide about the most critical decisions management faces? Advertising strategic system Pulling system Marketing channel system Pushing system 20. When the number of intermediaries are severely limited, this means an inclusive distribution exclusive distribution strategic distribution marketing distribution 21. What form describes a buyer and seller directly exchanging goods with no money and no third party involved? Barter Auction Offset Sale
Solution Description

 

1. What is a simple way to engage in international marketing?

Licensing

Travel abroad

Communications

Cultural attainment

2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market skimming

Market tactics

Focusing on market share

Market pricing

3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Push strategy

Upward strategy

Pull strategy

Downward strategy

4. What type of distribution places the goods or services in as many outlets as possible?

Exclusive distribution

Marketing distribution

Selective distribution

Intensive distribution

5. Which agreements are not necessarily illegal, but they do violate U. S.

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