1) Which of the following is most closely associated with a proactive marketing orientation?
2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
3) Business buyers ______________.
4) Toyota, the maker of the Scion brand, is using what kind of brand strategy with Scion products?
5) BMW, the maker of the Mini Cooper brand, is using what kind of brand strategy with its Mini products?
6) Brands can play a number of specific roles within a company’s brand portfolio. For example, a __________ is positioned with respect to competitors’ brands so that more important and profitable brands retain their desired positioning.