MKT/571 Communications Plan Week 5 - 18543

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  • From: Business, Marketing
  • Posted on: Tue 16 Jul, 2013
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Request Description

Develop a communications plan for your product launch, including both your domestic and international markets.
Write a 700- to 1,050-word paper addressing the following:

1.Evaluate factors involved in developing and managing an
effective marketing communications plan for the new product.
2.Evaluate advertising and promotion programs for the new 
3.Evaluate the technology trends available to help you market the product. 
4.Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the

Reference Requirements: You must have 5-6 references PLUS at least one peer reviewed article from the UOP Library for each
team member. For example, if you have a team of 5, you would need 10-11 total references.

Format your paper consistent with APA guidelines.

Solution Description

Marketing communications relates to businesses attempting to provide necessary information for consumers to purchase any products.  Abali is exploring aspects of its marketing communication plan for the launch of its olive oil in China and Japan as well as factors involved in d