Use a problem-solving model to solve Classic Airline’s marketing
problem located on the student website. It is not required but you
may use the nine-step model. You must identify and define the
problem, and apply a robust problem-solving process.
Consider the internal and external pressures contributing to Classic
Airline’s current crisis, the objectives and obstacles of the marketing
department, and the marketing resources available to resolve this
Write a 2,150- to 3,500-word paper applying your chosen problemsolving process to Classic Airlines, and provide justification for your
Reference Requirements: You must have a minimum of 4-5
references to include at least one peer reviewed article from the
Format your paper consistent with APA guidelines.
(The paper is 2,800 words long).
Classic Airlines is currently experiencing a declining demand, which is the reason the company must not only identify the underlying problems but also find a workable solution that meets the company’s objectives (University of Phoenix, 2013). The company decided to use an aggressive problem-solving model consisting of nine steps, which inclu