MKT/571 Classic Airlines Marketing Solution - 18539

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Price: $15.00
  • From: Business, Marketing
  • Posted on: Tue 16 Jul, 2013
  • Request id: None
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Request Description

Use a problem-solving model to solve Classic Airline’s marketing

problem located on the student website. It is not required but you

may use the nine-step model. You must identify and define the

problem, and apply a robust problem-solving process.

Consider the internal and external pressures contributing to Classic

Airline’s current crisis, the objectives and obstacles of the marketing

department, and the marketing resources available to resolve this


Write a 2,150- to 3,500-word paper applying your chosen problemsolving process to Classic Airlines, and provide justification for your

marketing solution.

Reference Requirements:  You must have a minimum of 4-5

references to include at least one peer reviewed article from the

UOPx Library.

Format your paper consistent with APA guidelines.

(The paper is 2,800 words long).

Solution Description

Classic Airlines is currently experiencing a declining demand, which is the reason the company must not only identify the underlying problems but also find a workable solution that meets the company’s objectives (University of Phoenix, 2013). The company decided to use an aggressive problem-solving model consisting of nine steps, which inclu